This also has an effect on font psychology, if you wanted to evoke thoughts of tallness or slimness, adjusting the spacing or deciding whether to use uppercase or lowercase will have an impact on an individual’s perception and thoughts of the font and brand. In brief, typography is the art of constructing a message in a way that will be visually pleasing. Lettering design by Mky Typographyīefore we delve further into fonts and their possible meanings, the basic rules and terms of typography need to be applied and considered too. This perception will then also be associated with the fitness brand. For example, if someone sees a fitness brand that is about gaining strength using a bold font, the customers will see that font and think: thick, bulky and heavy. When an individual sees a font, they make an association between the font and a trait. It’s a step-by-step guide dissecting how we perceive fonts and what we associate with them. One theory that is used in psychology to explain how a font is perceived by other people is the Kolenda Font Model. Depending on what we’re looking at, we’ll have our thoughts, feelings and actions impacted in different ways. According to Albert Mehrabian’s Rule of Personal Communication, 93% of personal connection is non-verbal, meaning ideas and values need to get across in the simplest way possible. In essence, font psychology is the visual and emotional reaction you have to the font you’re seeing. Let’s take a closer look at what font psychology means, what it says about you and your business and which styles best represent you. Especially in the digital age, a connection is more important than ever, and an important reason why brands and businesses should carefully consider what font truly gets the job done. Illustration by OrangeCrushīut what makes a good, successful font? The answer comes in the form of font psychology, meaning there’s a connected emotional and visual reaction to whichever font you may choose to represent yourself. The successful ones will stick with us, while those that miss the mark mean something isn’t doing the job it needs to. Grotesque sans serif is the first generation of sans serifs, with many weird (wonky) visual traits compared to other sans serifs.We see millions of fonts every single day, from the news we read to the adverts we pass on the way to work. Grotesque sans serif received its name from the Italian word grottesco, meaning “belonging to the cave,” because the idea of not having serif was considered bold, shocking, and ugly at the time. Grotesque sans serifs were the earliest sans serif, influenced by the Modern style serif. Sans serifs have no serifs Grotesque Sans Serif Furthermore, They break down into smaller style categories: Grotesque, Neo Grotesque, Humanist, and Geometric. Though Caslon Egyptian didn’t become popular immediately, Sans Serif boomed in popularity decades later. In 1816, William Caslon IV created the first official sans serif typeface, Caslon Egyptian, for commercial use. Sans means “without.” Sans Serifs were invented long after serifs typefaces, and they do not have serifs extending at the end of strokes. They are seen in many brands looking to appear artsy, creative, and contemporary. We have talked about them in our post about luxury and tech brands. A Word About Sans Serifs & Their Classificationsĭue to their simplistic appearances often devoid of fancy flourishes, sans serifs are considered bold and modern.
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